{"id":29856,"date":"2022-03-02T16:31:54","date_gmt":"2022-03-02T16:31:54","guid":{"rendered":"https:\/\/occoprojects.com\/interview-casper-schwarz-a-dutch-architect-who-gave-a-whole-new-meaning-to-the-office-says-forget-the-old-rules-and-think-with-your-heart\/"},"modified":"2023-06-28T10:24:19","modified_gmt":"2023-06-28T10:24:19","slug":"casper-schwarz-un-arhitect-olandez-care-a-dat-un-sens-cu-totul-nou-biroului-spune-uita-de-vechile-reguli-si-gandeste-cu-inima","status":"publish","type":"post","link":"https:\/\/occoprojects.com\/ro\/casper-schwarz-un-arhitect-olandez-care-a-dat-un-sens-cu-totul-nou-biroului-spune-uita-de-vechile-reguli-si-gandeste-cu-inima\/","title":{"rendered":"Casper Schwarz, un arhitect olandez care a dat un sens cu totul nou biroului, spune: uit\u0103 de vechile reguli \u0219i g\u00e2nde\u0219te cu inima.\u00a0"},"content":{"rendered":"

Renumitul arhitect olandez Casper Schwarz introduce un nou concept care va face biroul un loc pl\u0103cut pentru a bea un pahar de vin dup\u0103 o zi de munc\u0103 sau, de ce nu, chiar pentru cultivarea legumelor. \u00centr-un interviu mai lung, Schwarz vorbe\u0219te despre o idee \u00eendr\u0103znea\u021b\u0103 n\u0103scut\u0103 \u00een timpul pandemiei, atitudini ezitante \u0219i cooperarea cu start-upul estonian DesignTech OCCO, care cucere\u0219te lumea.\u00a0<\/span><\/p>\n

Cum a \u00eenceput colaborarea dvs. cu OCCO \u0219i de ce v-a fascinat?\u00a0<\/span><\/b><\/h4>\n

M-am familiarizat cu OCCO cu pu\u021bin peste un an \u00een urm\u0103. Am \u00eenceput s\u0103 proiectez biroul lor din Amsterdam \u0219i am vrut s\u0103 explorez platforma lor pentru a continua s\u0103 lucr\u0103m \u00eempreun\u0103 \u00een viitor. Exist\u0103 mai multe platforme similare pe pia\u021b\u0103, unde designerii pot c\u0103uta \u0219i alege mobilier, dar OCCO difer\u0103 prin faptul c\u0103 po\u021bi vedea pre\u021burile reale, precum \u0219i fi\u0219ele tehnice cu selectarea mobilierului.\u00a0<\/span><\/p>\n

Imagina\u021bi-v\u0103 c\u0103 sunte\u021bi un designer de interior \u0219i ave\u021bi un proiect \u00een minte. Alege\u021bi plafoane, pardoseli \u0219i mobilier, dar pre\u021burile variaz\u0103 de la 500 de euro la 5000 de euro. Alegi \u0219i abia apoi afli c\u0103 ai dep\u0103\u0219it cu mult bugetul. Cu OCCO po\u021bi vedea imediat pre\u021bul \u0219i, \u00een plus, po\u021bi alege \u00eentre diferite m\u0103rci. Aceasta este o op\u021biune foarte util\u0103 \u0219i foarte bun\u0103.\u00a0<\/span><\/p>\n

Nu vrei s\u0103 \u00ee\u021bi \u00een\u0219eli clien\u021bii \u00een cazul \u00een care alegerea unor articole frumoase va duce la a le spune c\u0103 pre\u021bul va fi de dou\u0103 ori mai mare. Astfel, poate sim\u021bi c\u0103 ceea ce alege arhitectul va fi foarte scump, dar nu este cazul! Acest lucru este complet absurd, deoarece arhitectul vrea de fapt s\u0103 g\u0103seasc\u0103 produsul potrivit pentru fiecare proiect.\u00a0<\/span><\/p>\n

O alt\u0103 caracteristic\u0103 bun\u0103 este c\u0103 exist\u0103 produc\u0103tori diferi\u021bi pe platforma OCCO. De asemenea, po\u021bi alege dintre juc\u0103tori mai mici sau mai pu\u021bin cunoscu\u021bi. Uneori au un mobilier foarte interesant. Din c\u00e2nd \u00een c\u00e2nd ne place s\u0103 ne schimb\u0103m selec\u021bia de mobilier prin proiecte \u0219i s\u0103 \u00eencerc\u0103m lucruri noi. OCCO a avut o contribu\u021bie semnificativ\u0103 \u00een acest sens.\u00a0<\/span><\/p>\n

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A\u021bi creat un concept complet nou numit Habitoor. De ce a fost nevoie \u0219i ce este?\u00a0<\/span><\/b><\/h4>\n

Motivul pentru crearea Habitoor a fost pandemia COVID-19. A venit cu o nou\u0103 lumin\u0103 asupra modului \u00een care ar trebui s\u0103 arate mediul de lucru \u0219i biroul. De-a lungul anilor, biroul a fost \u00een principal un loc \u00een care o mul\u021bime de oameni pot lucra \u00eempreun\u0103. Acesta este modul \u00een care majoritatea cl\u0103dirilor de birouri sunt construite sau alese. \u00cen special, sunt luate \u00een considerare lumina, acustica, designul camerei \u0219i aerul condi\u021bionat. Este un concept sistematic, construit \u00een primul r\u00e2nd pe numere.\u00a0<\/span><\/p>\n

Schimbarea pe care a adus-o Habitoor este c\u0103, dac\u0103 oamenii au ocazia s\u0103 lucreze \u00een afara biroului, trebuie s\u0103 existe un motiv pentru care s\u0103 vin\u0103 la birou. Nu pentru c\u0103 trebuie, ci pentru c\u0103 vor. C\u00e2nd crea\u021bi un astfel de mediu, trebuie s\u0103 g\u00e2ndi\u021bi din punctul de vedere al persoanei. \u00cen primul r\u00e2nd, \u00ee\u021bi plac colegii \u0219i, \u00een al doilea r\u00e2nd, care este spa\u021biul \u00een care ajungi. Ce sim\u021bi c\u00e2nd ajungi\u00a0<\/span>acolo, ce po\u021bi face acolo, dac\u0103 acest loc te inspir\u0103 \u0219i ce fel de energie ofer\u0103.\u00a0<\/span><\/p>\n

A\u0219adar, ne-am g\u00e2ndit c\u0103 vom uita complet principiile unui birou obi\u0219nuit \u0219i vom face ceva complet diferit. Habitoor este ca o cas\u0103 pentru o organiza\u021bie. C\u00e2nd te g\u00e2nde\u0219ti la acas\u0103, nu exist\u0103 obiecte pe care cineva le are \u00een birou. Principiul nostru este de a crea un loc \u00een care ar fi bine s\u0103 fii \u0219i s\u0103 lucrezi cu colegii, dar \u0219i s\u0103 te relaxezi \u0219i s\u0103 te bucuri de timpul liber.\u00a0<\/span><\/p>\n

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A\u0219adar, ce este cel mai important \u00een crearea unui mediu de lucru modern?\u00a0<\/span><\/b><\/h4>\n

Trebuie s\u0103 uit\u0103m tot ceea ce este obi\u0219nuit \u0219i s\u0103 g\u00e2ndim cu inima, dintr-o perspectiv\u0103 uman\u0103. C\u00e2nd te g\u00e2nde\u0219ti cum ar fi biroul t\u0103u de vis, nu cred c\u0103 ar ar\u0103ta ca un birou. G\u00e2nde\u0219te-te c\u00e2t de minunat ar fi s\u0103 lucrezi \u00eentr-un loc \u00een care s\u0103 vrei s\u0103 faci tot timpul selfie-uri pentru Instagram sau fotografii despre cum \u021bi-a fost ziua. Te vei sim\u021bi bine acolo \u0219i poate vei petrece ceva timp cu colegii t\u0103i, vorbind \u0219i b\u00e2nd un pahar de vin.\u00a0<\/span><\/p>\n

Ce elemente de mobilier ar trebui s\u0103 existe?\u00a0<\/span><\/b><\/h4>\n

\u00cen general, exist\u0103 dou\u0103 direc\u021bii \u00een lumea mobilierului: mobilierul de proiect \u0219i mobilierul de acas\u0103. Din anumite motive, mobilierul\u00a0<\/span>de proiect este foarte simplu – forma \u0219i culorile obi\u0219nuite, nu exist\u0103 detalii. Nu \u0219tiu de ce. Aceia\u0219i oameni stau acolo pe canapea sau la mas\u0103 \u2013 de ce masa de proiect trebuie s\u0103 fie at\u00e2t de diferit\u0103? Nu spun c\u0103 trebuie s\u0103 existe un fotoliu ultra-confortabil \u00een birou, dar ar putea fi cu siguran\u021b\u0103 tipul de mobilier de birou pe care l-ai vrea acas\u0103.\u00a0<\/span><\/p>\n

Poate fi implementat Habitoor oriunde sau \u00eenc\u0103 exist\u0103 limite?\u00a0<\/span><\/b><\/h4>\n

Un lucru este faptul c\u0103 Habitoor poate fi construit \u00een orice cl\u0103dire. De exemplu, pute\u021bi \u00eenfiin\u021ba chiar \u0219i un birou \u00eentr-o ferm\u0103 – angaja\u021bii pot merge afar\u0103, \u00ee\u0219i pot cultiva propria m\u00e2ncare sau se pot plimba \u00een p\u0103dure. Dar exist\u0103 multe alte tipuri de cl\u0103diri \u00een care se poate construi un birou – totul depinde de companie \u0219i de oameni.\u00a0<\/span><\/p>\n

Cu toate acestea, dificultatea este c\u0103, dac\u0103 m\u0103 aflu pe un teritoriu necunoscut, trebuie s\u0103 m\u0103 g\u00e2ndesc cu aten\u021bie la modul de \u00eenfiin\u021bare a unui birou acolo. Trebuie s\u0103 cre\u0103m un concept care va func\u021biona \u00een cele din urm\u0103 ca un mediu de lucru. De asemenea, trebuie avut \u00een vedere faptul c\u0103 exist\u0103 probabil mai multe tipuri de oameni care se reunesc, ceea ce \u00eenseamn\u0103 c\u0103 mediul trebuie s\u0103 fie potrivit pentru toat\u0103 lumea. Unii au nevoie de lini\u0219te, al\u021bii au nevoie de spa\u021biu pentru a fi creativi. Vom face cu siguran\u021b\u0103 gre\u0219eli atunci c\u00e2nd \u00eenfiin\u021b\u0103m birourile Habitoor, dar cred c\u0103 astfel de provoc\u0103ri sunt foarte fascinante \u0219i interesant de rezolvat.\u00a0<\/span><\/p>\n

Ar putea fi o problem\u0103 dac\u0103 oamenii se simt prea confortabil la locul de munc\u0103?\u00a0<\/span><\/b><\/h4>\n

Nu cred. Acas\u0103, o persoan\u0103 se simte foarte bine \u0219i confortabil. Dac\u0103 r\u0103spunsul este nu, atunci e ceva \u00een neregul\u0103. Vorbind din punctul de vedere al unui olandez, nu am auzit nic\u0103ieri c\u0103 oamenii nu mai lucreaz\u0103 la biroul de acas\u0103 sau devin brusc lene\u0219i. S-a spus chiar c\u0103 productivitatea a crescut \u00een timpul pandemiei. Cred c\u0103 este g\u00e2ndirea de mod\u0103 veche conform c\u0103reia confortul inhib\u0103 productivitatea. Tr\u0103im \u00eentr-o lume ambi\u021bioas\u0103, \u00een care oamenii \u00ee\u0219i doresc s\u0103 \u00ee\u0219i fac\u0103 treaba din ce \u00een ce mai bine. Confortul sus\u021bine mai degrab\u0103 ambi\u021bia.\u00a0<\/span><\/p>\n

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\n
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A\u0219adar, vede\u021bi tendin\u021ba ca biroul clasic s\u0103 fie istorie sau cel pu\u021bin s\u0103 se schimbe?\u00a0<\/span><\/b><\/h4>\n

Multe organiza\u021bii doresc o schimbare, caut\u0103 oportunit\u0103\u021bi \u0219i inspira\u021bie. Dorin\u021ba exist\u0103. \u00cen acela\u0219i timp, se tem de schimbare. Am sus\u021binut prezent\u0103ri Habitoor \u00een mai multe companii \u0219i oamenii sunt \u00eentotdeauna foarte interesa\u021bi la \u00eenceput, dar, c\u00e2nd \u00eei \u00eentreb ce cred despre acest lucru dup\u0103 aceea, \u00eemi dau seama c\u0103 sunt \u00eenc\u0103 bloca\u021bi \u00een vechiul model. Pentru a elimina barierele, trebuie s\u0103 g\u0103si\u021bi o companie care este pe deplin preg\u0103tit\u0103 \u0219i \u00een\u021belege de ce schimbarea este important\u0103. Situa\u021bia de ast\u0103zi este de a\u0219a natur\u0103 \u00eenc\u00e2t exist\u0103 interes, dar nu exist\u0103 curaj.\u00a0<\/span><\/p>\n

Ce ar sparge aceast\u0103 barier\u0103 – o mai bun\u0103 comunicare a mesajului?\u00a0<\/span><\/b><\/h4>\n

Da, e o idee foarte bun\u0103. \u00cenainte de pandemie, nu fiecare birou era un loc tipic \u0219i plictisitor. Multe start-upuri au creat spa\u021bii minunate pentru talentele lor. Ei nu vor s\u0103 lucreze ca vechile corpora\u021bii. V\u0103d c\u0103 noii juc\u0103tori \u00eencep totul, inclusiv \u00eenfiin\u021barea unui birou, cu o perspectiv\u0103 cu totul nou\u0103. Astfel de proiecte trebuie, de asemenea, s\u0103 fie prezentate altora \u0219i s\u0103 se arate ce se poate face. Acesta este modul \u00een care facem un pas \u00eenainte.\u00a0<\/span><\/p>\n

Din partea noastr\u0103, preg\u0103tim prezent\u0103ri Habitoor \u0219i \u00eencerc\u0103m \u00eentotdeauna s\u0103 facem un pas mai departe cu ele \u0219i s\u0103 prezent\u0103m \u0219i detaliile mici. Poate c\u0103 acest lucru va oferi oamenilor o idee mai bun\u0103 despre motivul pentru care este nevoie de schimbare \u0219i cum s\u0103 priveasc\u0103 cl\u0103direa \u0219i mediul de lucru dintr-o perspectiv\u0103 diferit\u0103. \u00cen acest fel, sfera de g\u00e2ndire a oamenilor poate fi schimbat\u0103 pas cu pas.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Renumitul arhitect olandez Casper Schwarz introduce un nou concept care va face biroul un loc pl\u0103cut pentru a…<\/p>\n","protected":false},"author":2,"featured_media":27745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-29856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviuri"],"acf":[],"yoast_head":"\nCasper Schwarz, un arhitect olandez care a dat un sens cu totul nou biroului, spune: uit\u0103 de vechile reguli \u0219i g\u00e2nde\u0219te cu inima.\u00a0 - OCCO<\/title>\n<meta name=\"description\" content=\"Mobilier \u0219i accesorii, livrare \u0219i instalare, management de proiect cu tehnologie personalizat\u0103 bazat\u0103 pe AI pentru a accelera fluxurile de proiect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/occoprojects.com\/ro\/casper-schwarz-un-arhitect-olandez-care-a-dat-un-sens-cu-totul-nou-biroului-spune-uita-de-vechile-reguli-si-gandeste-cu-inima\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casper Schwarz, un arhitect olandez care a dat un sens cu totul nou biroului, spune: uit\u0103 de vechile reguli \u0219i g\u00e2nde\u0219te cu inima.\u00a0 - 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